The Connectivity Podcast
In this podcast, networking guru Mattias Fridström, Chief Evangelist at Arelion and industry experts discuss all things Internet, networks, cloud and connectivity.
The Connectivity Podcast
EP63: Channel transformation, global growth, and advisory‑led partnerships
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MATTIAS FRIDSTRÖM
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Season 7
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Episode 63
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What’s reshaping the future of the technology channel? Rob Merhej, VP EMEA at AVANT, joins Mattias Fridström to discuss:
- How AVANT evolved from a small startup to a global advisory‑led technology services distributor
- The shift from traditional reselling to a modern trusted‑advisor model across cloud, connectivity, co‑location, cybersecurity, and AI
- Why recurring‑revenue, as‑a‑service solutions are now central to partner go‑to‑market strategies
- How AVANT supports partners with engineering expertise and agnostic guidance to navigate complex, multi‑site customer requirements
- Key differences between the US and European channel ecosystems – and how European markets are rapidly catching up
- The impact of AI deployments, co‑location growth, and increasing connectivity demands on the channel’s momentum
Don’t miss this insightful look into how the partner landscape is evolving – and why the trusted‑advisor model is becoming indispensable in today’s technology world.